Email Signature

AN INTRODUCTION

Water Way Solutions is a company made up of a hands-on team that provides oil and gas solutions for clients’ diverse needs. Our services and products are specially designed to accomplish a wide range of goals for your daily operations.

These guidelines describe the visual and verbal elements that represent Water Way Solutions' brand identity. This includes our name, logo and other elements such as colors, and type.

LOGO USAGE


DOWNLOAD LOGOS here in .eps, .jpg, .pdf, and .png file download is .zip file

Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the icon piece and our company name – they have a fixed relationship that should never be changed in any way.

Please do use reverse logos for a darker background and give plenty of space around the logo.

Please don’t alter the logo in any way.

Water Way Solutions Logo
Water Way Solutions white Logo
Water Way Solutions Logo
Water Way Solutions white Logo

BRAND TYPOGRAPHY

Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Design.

The fonts used for this website are:
Acumin Variable Concept - Wide Black
Acumin Variable Concept - Bold
Montserrat Bold
Montserrat Regular

The fonts used for the logo are:
DIN Alternate Bold
Andale Mono

COLORS


Water Way Solutions has TWO primary colors: Fun Blue, and Sushi. These colors have become a recognizable identifier for the company.
Usage: Use them as the dominant color palette for all internal and external visual presentations of the company.

Fun Blue
WEB: #1a67ae
CMYK: 85 | 41 | 0 | 32
RGB: 26 | 103 | 174

Sushi
WEB: #8fc741
CMYK: 28 | 0 | 67 | 22
RGB: 143 | 199 | 65


GUIDELINES CREATED BY
The Bark Firm
CONTACT Neil Benton
www.thebarkfirm.com